As a digital agency, you are aware that partnering up with a SaaS company can have a significant impact on the growth and success of your business. You can increase your revenue by expanding your portfolio with innovative tools and additional services.
Choosing the best SaaS Partner Program for your Agency can be difficult, especially with the many options available. This article will guide you through this process by highlighting the main steps to take when evaluating partner programs. We will also examine some of the most successful SaaS Partner Program examples currently available.
How do you choose the right SaaS Partner Program?
The best integration and affiliate partnerships have several common characteristics. The most important are:
- The referral partnership program offers a profit-sharing scheme.
- You should ensure that the SaaS company you are considering partnering with is reliable.
- Checking for co-marketing opportunities and resources
- Receiving specialized customer support and an account manager from your SaaS partner
- Access to training and materials for marketing and sales facilitation
- Credibility can be increased by offering certification programs
You can select the right SaaS partner by carefully evaluating them against your business objectives. Let’s look closer at each one.
Evaluation of the Profit-Sharing Model
It’s important to take into account the profit-sharing structure when evaluating a SaaS Partner Program. To maximize your revenue, look for a partner program that offers an attractive commission structure. When comparing programs, the commission percentage and frequency of payments are important factors to take into consideration.
Imagine that your digital marketing agency joins Company A’s SaaS Partner Program, which pays a 20% commission based on the customer’s lifetime value. You refer a customer to Company A’s Email Marketing Software, which costs $50/month. You will earn 20% of the fee as long as your client uses the service ($10/month). This would result in $60 commissions after six months. By referring new clients and offering additional services, you can increase your commission earnings. This model is revenue sharing.
The following are other popular commission models that can be used with partner programs:
- Cost Per Acquisition (CPA). Partners receive a fixed commission per new customer referred to the service.
- CPC (Cost per Click): partners receive a fixed commission on each click that is generated by their referral link.
- Cost Per Lead (CPL): Partners earn a fixed percentage for every qualified lead that they generate. Suitable information is a customer who has shown interest in a service and given their contact details.
- Tiered Commission Partners earn different commissions based on how many referrals they make. A partner, for example, may reach a 10% commission on their first ten referrals. They will then receive a 15% commission on all subsequent referrals.
- Flat Rate Commission partners receive a commission regardless of how much revenue the customer generates.
Choose the right partner program based on your estimation of which commission model is best suited to you.
Assess Trust and Value
Select a SaaS Partner Program from a reputable provider that has a track record of success in the industry. Check the history of the company, its customer base, and its reputation to make sure they can provide the service level your agency needs.
Seek Co-Marketing Opportunities
Your Agency can benefit greatly from co-marketing. Partner programs can offer you marketing support, opportunities for collaboration on projects, and the chance to reach more customers through joint webinars and reports. These efforts will help you increase your Agency’s visibility and generate more leads.
Transparent Communication and Technical Assistance
Transparent communication and dedicated technical support are essential when partnering with SaaS companies. Make sure the partner program provides dedicated support for product onboarding as well as any technical knowledge required.
A dedicated partner manager or a couple of broker partnership agents can help you distinguish between a great SaaS program and an average one. This will allow for seamless integration of your new service with the operations of your Agency and reduce potential roadblocks.
Access to marketing content and training
A successful SaaS Partner Program will also allow new partners to access exclusive content and receive ongoing training. Your SaaS partner may offer branded assets that help you highlight your partnership, build strategic alliances, and reach out to more customers.
It will allow your Agency to keep up with the latest industry trends, product developments, and best practices. This will ensure that your customers receive optimal service.
Consider Certification Programs
Programs that offer certification can help you gain credibility and understand what your tech partners have to offer. Consider a program where certified partners can demonstrate their expertise and dedication to providing the best service.
It is especially important for agencies that may work with multiple SaaS companies and have different referral partners or affiliate partners.