Inbound traffic and Outbound traffic are terms you’ve likely heard before. It is essential to grasp this concept because it affects everything you do in paid marketing. We teach you the ideas necessary to win with paid traffic in our Paid-Traffic Mastery training course. Understanding inbound and outbound traffic and their differences is essential for paid traffic marketing.
Inbound traffic is traffic that actively seeks a solution
Inbound customers are those who visit your website or network where you advertise. You can use great content, SEO, or paid advertisements in digital advertising.
Google is the best example. Inbound traffic is when someone searches for “new garden hose” on Google.
Outbound traffic is traffic in that you push your message in front of
Outbound traffic is interrupter advertising. Customers are not looking for you. They are not searching for a solution.
Social media ads, or, more broadly, paid traffic, are the best examples. These ads appear in the Google Display Network, the Facebook news feed, or anywhere else you advertise.
You can advertise effectively to the right people if you research. You choose these possible customers because you believe they may be interested in buying your product. You push your message to them.
Which is better, inbound or outbound traffic
I would spark a nerdy war if I told you that outbound marketing was better than inbound. Here’s the truth…you will need both outbound and inbound marketing. Each tool should be used only when appropriate.
You may find that you are using inbound traffic for things you should use outbound.
Outbound traffic: When to use it
Imagine you’ve invented a widget with a lot of flash that no one has ever heard of. Are you sure there is no traffic coming in for this? Your product is brand new, so nobody will search for it. You don’t yet have a mailing list, so email marketing is impossible. What can you do to fix this?
You can use the outbound traffic in this case to increase awareness.
When to Use Inbound Traffic
Let’s flip that coin and say you solved a serious issue. Imagine you are an emergency plumber. You’ll be my first call; the second my toilet gets clogged. What do people do when they are in need? Of course, they go to search engines. Social media platforms are also search engines.
The traffic that comes from search engines is very valuable in this situation. You should therefore pay to promote yourself and your company. You should play as long as you can monetize the ads.
Decide between inbound and outbound traffic
Consider where inbound traffic could be beneficial to your business. Think about how your business could benefit from inbound traffic.
For many businesses, you will need both.
Search Ads are the ultimate inbound traffic
Search ads are cool because they show you above the fold. What does it mean? The fold is where you see the end of the content on a webpage before you scroll down to view more.
The content that appears “above” the fold is usually the most valuable.
Google gives priority to ads over everything else.
Search ads are displayed before organic listings, map listings, or structured snippets. Why does Google give priority to search ads? It’s because it is their main monetization option.
Although some people may say, “I don’t click on advertisements,” the data shows otherwise.
In reality, 95% of traffic skips over ads. They click on the organic search results. But…67% (or more) of searches with high commercial intent result in a click. High commercial intent is when someone is ready to purchase and will happily Click your ad.
What does it mean that 95% of searches with general intent skip the ads, but 2/3 of searches with commercial intent click on them? This tells us people are using organic traffic for learning. Paid traffic is most valuable when people are ready to purchase.
Are you having trouble deciding between inbound and/or outbound traffic? You will become a master of both with the Paid traffic Mastery course!