Online access is the only way to get information, communicate with others and perform daily tasks like banking. It’s not surprising that digital marketers are in high demand. With more than half the world’s population now using the internet, it is no surprise that there is a growing demand. The Salary Guide to Digital Marketers will convince you.
Not all internet users are equally distributed around the world. Internet World Stats shows that 94% of North Americans use the internet regularly, compared to 43% of Africans.
This internet use rate can significantly impact the skills and abilities of digital marketers and marketing professionals. Digital marketers are a career that thrives upon connections. They must concentrate their efforts on the right audience and product or service.
How does digital marketing compare to other countries? And where are the best places for jobs in marketing?
Digital Marketing Skills Gap
Companies around the globe recognize the importance of digital marketing, technology knowledge, and social management. This is great news for ambitious digital marketers, as high-profile brands are willing to invest in digital specialists to help them grow and improve their marketing teams.
In collaboration with The Economist Group, our research Perpetual Evolution’ found that digital marketers are in high demand. The problem is that many marketers struggle to keep up to date with the latest technologies and needs, especially since the Covid-19 Pandemic forced many brands to do online marketing and selling. Companies are having a harder time finding people with the skills they need, both soft and hard.
What are the essential skills required for digital marketing?
The report reveals that customer experience, data, analytics, strategy, planning, and brand management are the most important drivers of company success.
Senior marketers recognize the importance of soft skills to drive growth, change and create a cohesive marketing team for the future. Technology, creativity, and analytical thought were the top three soft skills.
What soft skills are required for digital marketing?
While the digital marketing skills gap is evident in many countries, it is more severe in certain areas. Salesforce research projects that the G20 could lose $11.5 trillion by 2028 if there is no solution to the digital skills gap.
Product development
Delivery and innovation
Customer satisfaction and experience
While many of the most in-demand digital skills fall within the same categories, the requirements for specific digital-based skills vary between countries. Mobile marketing strategy is a highly-demanded skill due to the rapid growth of mobile usage in Africa and South America.
Social media is another area that is growing worldwide. However, it is especially popular in Asia, the Philippines, and many African countries. During the pandemic, social media usage increased as more people used it to communicate with others and make purchases. Brands of all sizes can benefit from the expertise of digital marketers skilled in social media.
Which countries have the highest demand for digital marketing skills?
What countries are most in demand for digital marketers worldwide? And why is this so?