Facebook is not the best platform for advertising every business. To determine if Facebook is right for you, you must identify your target audience, their preferred social media sites, and the type of products you offer.
Advertise Your Business on Facebook
Facebook marketing can be beneficial to many types of businesses. Businesses that benefit the most from Facebook ads offer non-necessity or impulse purchases.
Advertise on Facebook for businesses like:
E-commerce stores
Information/education business
Local Businesses
Direct-response
Businesses that want to increase brand awareness will also benefit from creating a Facebook Business Page. They can then set up Facebook Ad Manager and run ads.
Build Brand Awareness
Facebook’s ability to target users with such precision is one of the reasons it is an excellent platform for building brand awareness. Many marketers are already aware of this. If you’re learning to market on Facebook for the first time, you may need to be aware of this.
You can narrow down your target audience using the Facebook Ads Manager. Facebook allows you to narrow your audience by limiting who sees the ad.
Facebook lets you narrow your audience based on the following:
Interests
The Behaviors of Animals
Demographics
Persona
Geographic location (city, zip code, distance, etc.)
Age
Gender
This is especially relevant for any local business, whether it be informational, e-commerce, or a local business.
You’ll start to notice trends after running some ads. For example, who responds to your Facebook posts versus your stories? You can test the ad formats, placements, and types of ads, including video, graphics, carousel, or text. Facebook’s business manager allows you to do all of this.
Ad campaign performance tracking
Facebook Ads Manager makes it simple for business owners or marketers to track the effectiveness of their ad campaigns. Imagine billboards and radio. You can’t measure the return on your ad spending with these marketing channels.
You can track all the details of each ad you have published in Facebook’s ads manager. Since Facebook acquired Instagram, you can also track Instagram ads.
Why Facebook Works
Facebook does not have intended as part of its sales funnel.
Facebook advertising is interrupter marketing.
You catch people by surprise. It’s almost like you are trying to get into their social circles with Facebook advertising.
Facebook marketing and advertising is perfect for businesses looking to market specifically to an interruptive audience.
Facebook Advertising is not for all Businesses
Facebook ads are not appropriate for some businesses. The news feed is a perfect place for interrupting advertising. If your business wants to reach an audience based on intent, this may not be the best option.
Facebook ads will not perform well if your goal is to reach the customer at the “intent stage” of the sales funnel.
Lawyers, insurance companies, certain doctors, law enforcement agencies, etc., are all examples. These types of businesses must engage their target audience at a certain moment.
Case Study: I need a DUI attorney
I ran ads on Facebook for a DUI attorney. We tried everything, but none of our ads worked. We realized that people who were charged with DUI actively searched for lawyers. The target audience was not waiting for the best DUI lawyer in their area to appear on Facebook. Ads didn’t work as they couldn’t get to the target audience at the right moment.
Facebook is a great way to build brand awareness. You wouldn’t want your success to be measured by conversions. You would rather measure your success by brand awareness.
Prohibited Products and Services
Facebook prohibits the sale of certain products and services. Businesses that sell these products or services should not advertise on this social media platform.
Many new businesses are starting to sell CBD products, cannabis, firearms, etc. Facebook will not allow these types of products to appear on its platform.
You can try and get away with doing it. Your ad manager or business account will be shut down. Facebook will be ruined if you try to get around their rules.
Although everyone loves how easy it can be to promote on Facebook, it’s not the best platform for all purposes. Consider the many ways you can use Facebook to promote your business. Are you looking to increase brand awareness? If you answer yes to this question, Facebook marketing is a good option for businesses. Do you want to be found by your customers when they are searching for you on Facebook? You might want to consider advertising in another medium if you answered yes.