How to use data to make your lead generation more effective
ibuz6hhuret In today’s content-driven society, data is king. It is used by businesses to help them plan their marketing…
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Automation is not without controversy. However, most marketing departments are open to it because of its many benefits.…
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We actively avoid being bombarded with messages. Ryan Holmes, the co-founder and CEO of Hootsuite, stated in a…
Read MoreExecutive Insights: Conversation with Howard Dresner, “Father Business Intelligence.”
It’s been an incredible pleasure to work alongside some of the most influential people in high tech over…
Read MoreMarketing Attribution: How it can drive your marketing strategy
Many activities can be included in a multichannel marketing strategy. You must be able to identify what works…
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LinkedIn’s State of Sales Report reveals that 44% of marketing and sales teams need a drop in their…
Read MoreCMO Salary Data Shows Declining CMO Influence
What does the CMO’s salary (chief marketing officer), have to do with their influence and success? This is…
Read MoreHow to measure the effectiveness of your lead generation
Most marketers prefer to be doers when it comes to lead generation. This means they love coming up…
Read MoreThree Content Marketing ROI Areas Every Marketer Must Watch
It cannot be easy to draw a line between specific content initiatives and dollars earned in an omnichannel…
Read MoreInformation from the Software Developer Segment Content Consumption Patterns
How can a B2B marketer gain a deeper understanding of prospects beyond what they do on their site?…
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