Two ways to use Twitter for B2B Marketing are available: posting content to grow your brand organically or leveraging Twitter Advertising, where you pay to reach highly targeted audiences. Twitter Ads allows you to target users based upon location, language and device. Twitter offers “look-alike” audiences that can be used to increase demand.
Below I will cover the various types of Twitter Ad Campaigns, who can use them and how to share strategies that can help increase your Twitter advertising ROI.
What are Twitter Ads Campaigns, and what do they mean?
Twitter ads are targeted, paid ads that help your brand reach a larger audience and increase brand awareness. They also drive bottom-of-the-funnel clicks to landing pages and websites.
Types of Twitter Ads Campaigns
There are many options available if you wish to pay Twitter users. You can customize and target your ads in different ways.
Twitter Takeovers and other ad campaigns are unavailable to those who contact them directly. You can access most campaign types via your Twitter Ads account, including images, videos and Twitter live ads.
Promoted Ads
The Twitter Promoted Ads look similar to a boosted post on Facebook. They appear like regular tweets and appear in the user’s Twitter feed.
Promoted ads on Twitter are flexible. You can share a link, video, and five images about a new product.
Follower Ads
Growing your Twitter following is a great way of expanding your reach and increasing brand awareness. Follower ads place your account at the top of the “Who to Follow” section of Twitter.
This section contains both promoted and curated follower suggestions:
Like other Twitter Ads, Follower ads can be targeted so that you only pay for the highest qualified accounts.
Twitter Takeover
Do you want to be big? Twitter Takeover ads can be a powerful way to get big results. These ads are only available to enterprise brands. These ads will only be available to enterprise brands.
Trend Takeover is the number one spot in the targeted users’ trends section for desktop and mobile — giving your brand a huge reach. There are two types of takeovers.
Twitter Ad Features
Do you want your Twitter ads to stand out more? Twitter Ad Features are add-ons that enhance the functionality of other Twitter Ad formats. These are some of the Ad Features:
Surveys: Get to know your customers better and get more engagement by asking questions.
Conversation Buttons (CTAs): Add a call-to-action button to encourage users to share your message.
App Buttons Add a button that opens directly to your app download page in the App Store or Play Store.
Website Buttons Allow users to click through to a particular landing page or site page.
Branded hashtags: Trigger unique Emojis when a particular hashtag is used. These are a great way to make your brand stand out but come at a steep price. Prices up to $1,000,000
Branded Notifications – Deliver automated responses to Twitter mentions using timed triggers that engage users at the right time. These notifications are sent via a third-party app.
Please note that not all features are compatible with all ad formats. Video ads can’t have polls, and self-serve marketers can’t use the conversation buttons.