Amazon’s Marketplace is a must-have in the world of eCommerce. If you don’t sell on Amazon, then your competitors will.
There are two ways to sell on Amazon.
The right way will help you gain new customers, expand your business, and set yourself up for long-term growth. The wrong way can cost you money and damage your reputation. You could even be kicked off of the site.
We’ll cover the top Amazon seller mistakes and how to avoid them.
Improper listing optimization
Your product listings need to be optimized just like your website for search engines. Optimizing your product listings will help you increase conversions, improve search results, and drive profitability.
Amazon’s search engine (A9) is based on a formula that is more simple than SEO algorithms. This is because A9’s primary focus is to connect buyers and sellers. Your listing optimization must help buyers understand and find your product.
It is a simple concept, but far too many sellers still make easily avoidable mistakes. Search Engine Journal reports that the most common are: 1
Not maximizing indexing opportunities
Incomplete keyword research
Keyword Stuffing Titles
Failure to include customer feedback and questions
Eschewing videos
Poor image utilization
What are some of the best practices you can use?
You must concentrate on two main ideas to satisfy A9. These are Relevance and Performance.
Relevance Keywords are crucial for ranking. Keywords are not just important on the page. They must be included in:
The title of the product
Backend keywords
Bullet points and product description
The Performance of a – How your pages appear and how users interact with them affects rankings. You should experiment with the following page elements:
Product pricing
Customer Review
Product images
Video of the Product
Violation of the Rules
You agree to follow the rules and guidelines of Amazon when you sign up. If you fail to adhere to Amazon’s policies, there can be severe consequences. This is especially true if a seller’s behavior can reflect negatively on Amazon. If that happens, Amazon won’t hesitate to close your seller account. This will prevent you from reaching an enormous consumer base and cut out a significant source of revenue.
Amazon has banned sellers in the past for a variety of reasons.
Quality issues Amazon’s success depends on consumers believing they will receive high-quality products when purchasing on its eCommerce website. If you fail to meet these expectations repeatedly, there will be consequences. Quality issues are common.
Selling counterfeit items
Selling cheap items
Sale of prohibited items
Violation of copyright laws
Lack of certification
Shipping Issues- Amazon is known for its reputation of delivering products promptly and as advertised. Orders that are canceled or shipped late will be frowned upon. Visit our website to learn more about Amazon Direct Shipping.
Wrong customer reviews — Often, the first two problems impact this issue. A lack of communication between seller and customer can only worsen these issues. If a seller gets enough negative feedback, it could easily lead to a ban. Integrity is also essential. If you are caught buying customer reviews, you will be removed immediately.
Violation of listing guidelines: Specific rules must be followed when you list an item on Amazon. Amazon can terminate your page if your product detail page violates laws or contains misleading information.
Selling an account or having multiple accounts – You can only sell on Amazon through one account. It must be yours. The company expects honesty about who you are and what you sell. You violate your contract with Amazon if you sell that account.
Read the Amazon Program Policies page before you begin selling and comply with your seller contract.
Directing shoppers to your website
This is a separate category that deserves to be included in the Amazon Guidelines.
Amazon is not a fan of competition. It does, but it won’t let you use its site to promote yourself or drive sales of the site. Amazon’s massive customer base may limit your ability to retarget customers or promote branding. But that is a price you pay to access its vast shopping base.
Sometimes, sellers list the URL of their online store in the product listing. This violates Amazon’s policy and could result in a suspension. If you have Amazon’s trademarks or Prime Day sales on your site but no links leading directly to Amazon, the site will take immediate action.
Failing to Use Amazon PPC
Amazon gives sellers access to an integrated pay-per-click (PPC) advertising system. It is an opportunity that too few sellers take advantage of. This is an opportunity to gain a competitive edge.
You can instantly put your product in front of customers for a small fee. Amazon’s PPC Dashboard is a quick way to enter the market and makes it simple to track and measure results. It pairs well with other marketing channels and offers abundant consumer data and insights. Amazon PPC can be used to drive sales and boost your ranking.
This article can assist with specific aspects of selling.
Increased traffic for holiday sales like Black Friday, Cyber Monday, and Amazon Prime Day.
Drive brand awareness and cross-selling of complementary products within your product catalog.
Launching new products and helping to make products that compete stand out.