Content marketing is a powerful tool to create a foundation for your overall marketing strategy and lead generation opportunities. It can also help you engage with your target audience. It’s important to spend the time to develop a strong content strategy that delivers relevant content to your target audience.
You must keep up-to-date with current trends and statistics to improve your strategy. There are many things to consider, including your budget for your content-marketing program and how you execute your strategy.
These 15 statistics can help you get started in content marketing, whether you are using it to increase engagement on social media or build SEO.
Statistics on Content Marketing Budgeting
According to the DemandGen Report, only 19% of organizations have increased their budget prioritization. Marketers are shifting their budgets to ABM (61%), Content Marketing (60%), sales Enablement (48%), personalization (43%), and ABM (61%).
Why this Stat is Important: Many aspects of B2B marketing were affected by COVID-19. This included content. Marketers saw an opportunity to spend their budget elsewhere after the closure of in-person events. Many decided to allocate more budget to their content strategies. This could lead to more budget being allocated for content marketing in the future.
2021 B2B Mix Report
This Stat is Important: Digital marketing and related initiatives continue to grow rapidly due to the constantly-evolving digital world. Marketing spending is increasing in content marketing, which ranks third behind social media. This suggests marketers invest more in content marketing as they concentrate on digital marketing strategies.
The State of Marketing Budgets in 2021
According to the Gartner Report, Content Creation accounted for 9.3%. When asked, “How much of your total marketing budget is allocated or spent on the following programs and operational areas?”
Why this Stat is Important: Having a budget for content creation will allow you to create relevant and engaging content targeted to your audience. To emphasize the importance and effectiveness of content marketing strategies, leaders must support them. This statistic shows that content creation is a top priority for CMOS.
Content Amplification Report 2021
According to the Converge Report, 68% of content marketers surveyed don’t have a budget. Most (62%) of those with a budget don’t feel it is sufficient.
Why this Stat is Important: As explained in coverage earlier in the year, marketers might want to spend more effort on content amplification, but they need the budget. You can ensure your content reaches the right audience by properly amplifying it. This can be done via various channels, including email and social media. A specific budget could be allocated to content amplification, leading to better-performing content.
2021 The State of B2B Digital Marketing
Promote Report: WPromote surveyed B2B marketers to determine which digital marketing channels they would like to increase their budget over the next year. Then, promote asked them which channels were most effective in driving revenue. 44% of respondents indicated content marketing as the channel for which they would increase their budget. 47% stated that this channel is the most effective in driving revenue.
Why this Stat is Important: When it comes to content marketing budgets, ROI will be the deciding factor. The positive impact of content marketing on revenue can be seen in the 44% of marketers who intend to increase their content marketing budget over the next year and 47% of B2B marketers surveyed stating that content marketing is the most effective. These statistics show that content marketing is successful for marketers who are prepared to increase their budget.