Digital technologies have a dramatic impact on the way customers interact with brands. Brands must maintain their online presence. Digital marketing is essential for businesses.
Modern customers want to be able to quickly browse, research, compare brands and then click “Buy” when they are ready. Customers want to be able to access their favorite platforms regardless of location, time zone, or device.
They also want to share their experiences online and, more importantly, want that these opinions are heard and valued.
Your customers also expect you to provide highly personalized offers and content.
Digital marketing relies on data and facts that allow you to set goals, understand your audience, and tailor your strategy more precisely.
These are some of the most popular digital marketing models. Also included are some tips for digital strategies.
Different Models of Online Marketing
First, there isn’t a uniform digital marketing strategy. Various factors, such as your industry, goals, and target audience, influence your strategy’s foundation and further development.
They must also be in line with your business plan. Here are some key digital marketing models you should consider:
Brand building is the focus of many businesses
Digital marketing is not used by many businesses to generate sales. Instead, focus on building a strong brand. The companies switch from linear marketing to more comprehensive marketing experiences which engage the customer at each stage of their buying journey. These are typically consumer product brands, businesses that operate on a freemium model, and online retailers.
They focus on creating a flawless website experience, nurturing strong customer relations through influencer campaigns and social media marketing, and creating high-quality content. Their primary goal is to attract customers, inspire loyalty, and bring them lifetime value.
Coca-Cola is a good example of a business that focuses on digital branding. Why do we choose Coca-Cola over cheaper alternatives? Why do we choose Coca-Cola over cheaper alternatives? Coca-Cola does not sell carbonated beverages. They sell happiness, friendship, holidays, and positive feelings.
For decades, the brand has focused on staying abreast of changes in popular culture. Look at their content. You will notice a consistency in their messaging, social influence, and imagery.
They want to create a personalized experience for customers, create content that evokes emotion around these experiences and encourage community members to share the content via social media and the website.
Businesses Focused on Customer Experience
These brands, known as customer experience designers (CXDs), collect customer data to create customized experiences. They aim to impress their customers at all touchpoints by providing smooth interactions.
Starbucks is a good example. Starbucks is focused on creating a strong brand that’s customer-centric, in addition to its excellent services. For example, a mobile app has been created that allows customers to pick up items directly from the menu without waiting in line. It is mobile-friendly so that users on their mobile devices can easily make payments, check balances, and earn loyalty points.
Starbucks’ main goal is to retain its loyal customers. Starbucks’ loyalty program is tailored to the needs of each customer. Customers can redeem a highly personalized offer and receive a birthday gift.
Businesses Focused on Conversion
These are typically retail businesses. The entire marketing strategy of these businesses is focused on generating leads and converting them into paying customers.
To increase conversions, they will need an effective online marketing strategy. They invest in a responsive website with simple navigation and catchy CTAs. SEO, including on-site SEO, local SEO, and link building, boosts their site visibility.
Chatbots and mobile apps connected to social networks allow omnichannel customer communications. As a lead generator, their strategy is based on content (eBooks and guides).
Amazon is a good example of a business known for its customer personalization. They use geotargeting to ensure that product and price information are accurate.
Customers can also view the products they have viewed, see similar products, read customer reviews, and receive targeted emails based on their previous searches.
Businesses Focused on Increasing Consistency across Multiple Locations
Buying into a large franchise is one of the best business ideas for many entrepreneurs. This business plan has many benefits. A franchisee can launch their own business while acquiring a proven business model and the support of an established brand.
Franchise businesses are both brand builders and experience boosters from a marketing perspective. Promoting a franchise can be difficult. Franchisees must maintain a consistent brand image in all locations while tailoring their marketing strategy for local markets.
McDonald’s is a good example. McDonald’s, for example, has a separate website, social media accounts, and Google My Business listings.
The brand name, location data, and messaging remain constant. It simply means they are letting their local franchisees manage their online presence. Has strong brand guidelines to ensure consistency.
How to Build Your Own Digital Marketing Strategy
Our digital marketing models are not specific to any particular industry. Digital marketing can be approached in two ways by companies from the same industry.
You should build your digital marketing strategy based on the goals of your business. Here are some key steps you should take:
Create a Buyer Persona
Knowing who you are addressing is the foundation of any successful digital marketing strategy. To do this, you’ll need to create solid buyer personas.
This semi-fictional portrayal of your “perfect customers” can be created through customer feedback collected via interviews, surveys, and research. Creating personas for your customers should not be done randomly, as assumptions can distract you from what is important.
You should always try to create a more rounded picture of your persona using qualitative and numerical data from real customers.
Tie Marketing Goals with Business Ones
Your marketing goals must align with your business objectives. If you want to increase your sales by 15 percent, your marketing goal should be to generate 40% more leads on your website.
A goal is worthless if it can’t be measured. You can only calculate your strategy’s performance by setting measurable goals.
Audit your Current Digital Marketing Tactics
Audit your current channels and tactics to improve your digital strategy. You should include all aspects of the digital marketing campaign.